Tuesday, January 28, 2014

Check Out Our Latest TV Ads

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With the focus on football advertising this weekend, we thought you might be curious to check out our latest TV ads. Here are two of our recent favorites:

Tara used the $950 she saved by witching to Straight Talk to rent a sick monster truck.

In this second spot, Sue used the $950 she saved to hire a French pastry chef for the school bake sale. Bon Appetit!

Enjoy the game and commercials this weekend, and tell us what you would do with an extra $950 in the comments! We’ll use our favorites on Facebook.

Tuesday, January 14, 2014

What to Know Before Buying an iPhone 5s on Straight Talk

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So you’re intrigued by the iPhone 5s on Straight Talk. You’re excited about its lightning-fast A7 chip, the Touch ID fingerprint sensor, a new 8-megapixel iSight camera, a new Facetime HD camera, iOS7 much more. You also are interested in saving around $950 per year, but aren’t quite sure if you’re ready to take the leap to iPhone. Don’t just take it from us. Here are a few things Gotta Be Mobile says you should know before buying an iPhone 5s on Straight Talk:
  • If you’d like to save money on an iPhone, Straight Talk comes with a lower monthly bill than the major carriers, while still delivering the same network coverage.
  • You enjoy the same 4G LTE speeds as your friends on big name carriers.
  • Straight Talk users save big money over big name carriers, even with the price of the iPhone factored in.
  • The best part of using a Straight Talk iPhone 5s, according to the article, is that it connects to the same towers that the big names use.

Have more questions about iPhone5s on Straight Talk? Click here for all the answers and check out the full Gotta Be Mobile article here

Surpassing Verizon, TracFone notches 1.1M net adds in Q4

By Mike Dano

Feb. 9 2011 - 6:03 pm - América Móvil's TracFone MVNO service netted a whopping 1.1 million new subscribers in the fourth quarter of 2010, finishing the period with a total of 17.7 million subscribers.

TracFone's net adds put it in the same league as some of the nation's Tier 1 wireless carriers. For example, Verizon Wireless (NYSE:VZ [1]), the nation's largest wireless carrier, recorded 955,000 total net customer additions in the fourth quarter, ending the period with 102.2 million "total wireless connections."

Such a comparison isn't completely fair, however. TracFone doesn't operate its own wireless network--instead, as an MVNO, the company essentially piggybacks on the networks of Verizon , AT&T Mobility (NYSE:T [2]) and T-Mobile USA, reselling their services under TracFone's brands, which include Straight Talk, Net10 and others. Thus, TracFone's net customer additions are also counted by its host carriers under their "wholesale" column.

Nonetheless, TracFone's stellar growth is notable. The company has grown its U.S. subscriber base from 14.4 million in December of 2009 to 16.7 million in September 2010 to 17.7 million at the end of the fourth quarter of last year.

As for TracFone's subscriber metrics, the company's minutes of use skyrocketed 219 percent year over year, from 94 in the fourth quarter of 2009 to 300 in the fourth quarter of 2010. TracFone attributed the growth to its Straight Talk unlimited service. TracFone's average revenue per user grew from $10 to $14 during the same period while its churn remained relatively unchanged at around 4 percent.

Read the full story here.

Great Coverage!

Straight Talk uses one of America's best networks, so you're assured of great coverage, fewer dropped calls and clear connections.

Whether you talk, text or send and receive data, Straight Talk's got you covered.

Click here or on the map for a closer look.

CTIA-The Wireless Association's statement on usage and cost for mobile phone calls

WASHINGTON, DC CTIA-The Wireless Association® issued the following statement today in response to the OECD Communications Outlook report on usage and cost for mobile phone calls:

The headline from the recently released OECD Communications Outlook report reads that Finland, the Netherlands, and Sweden have the lowest prices for mobile phone calls among OECD countries, while the highest prices were found in Canada, Spain, and the United States. But since U.S. consumers enjoy the lowest per minute rates of all of the OECD countries, what today’s OECD report really shows is that some international comparisons just don’t make sense – especially when built on flawed assumptions.

The real story is buried on page 275 of the OECD report which states:

“It is important to note again that the OECD calling pattern in the basket can be significantly different than common calling profiles in a specific country. For example, the high-usage OECD basket includes 1,680 outgoing voice calls per year while users in the United States average 9,600 minutes of voice calls (combined incoming and outgoing) per year. In this case the basket provides the cost of buying exactly the calls and messages in the OECD basket rather than what may be considered a ‘typical’ bundle in the market.”

Read the full article here.